Take That broke UK records when they sold 1.1m tickets in less than 24 hours, after their Progress Live tour went on sale at 9am on Friday 29 October.
But their tour promoter has apologised to fans who struggled to get tickets after servers crashed and phone lines became jammed. “We coped with it in the best way possible," an SJM Concerts spokesman said. “It’s due to the absolutely unprecedented and never-before-seen demand for these tickets to watch Take That.”
Ticketmaster said it had received over 20m page views on Friday, "far in excess" of the number seen when Michael Jackson’s O2 Arena dates went on sale. BT was also affected – it said the phone network was three or four times busier than normal on Friday morning. At its peak, it’s thought 50 tickets were being sold every second.
Robbie, Gary, Mark, Howard and Jason released a joint statement thanking fans for their patience and expressing their surprise at the massive demand for tickets. “We are speechless, truly and utterly shocked. This is the most amazing news for all of us. To sell one million tickets in a day is mind blowing and we think we’ll be in shock for a few days!
“We want to thank everyone who has bought tickets today and look forward to seeing them next year.”
The Progress Live tour, Take That’s first gigs featuring Robbie Williams in over 16 years, now encompasses 25 UK dates, including seven nights apiece at Wembley Stadium and the City of Manchester Stadium.
Progress Live 2011 Tour Dates:
Sunderland Stadium Of Light – May 30/31
Manchester City Of Manchester Stadium – June 3/4/5/7/8/10/11
Cardiff Millennium Stadium – 14/15
Dublin Croke Park – 18/19
Glasgow Hampden Park – 22/23/24
Birmingham Villa Park – 27/28
London Wembley Stadium – July 1/2/3/5/6/8/9
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